koczij: overwhelming self-indulgence

Index

Corporate Work
General Motors
IBM
Ivanhoe/Cambridge Malls
Manulife Financial
Kraft Foods
Canadian Tire
Canoe
Prentice Hall/Scott Foresman

Independent Work
Photography
About the Author
email me
koczij.com v2.0
CORPORATE or What I have done with thousands
Canadian Tire
Canoe.ca is the major carrier of Canadian Tire on-line advertising. Most of their internet advertising is pretty generic: product shots and announcements of upcoming sale items.

Our creative director wanted to mix it up a bit, so she asked me to do some storyboards of animated interstitials which took a different approach.

We got as far as having the banners approved when the client pulled the plug due to budgetary concerns. So we ran a generic campaign with product shots and announcements of upcoming sale items.





I did all of the illustration and the banners were going to be done in Flash.